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Brand Identity
Brand identity development is the foundation of a sustainable marketing effort. Think about the Nike swoosh or the Golden Arches. What logos and brands do you remember? Do your patients recognize your brand?  What do you want to convey through your brand? 

Web Site
Web site development and content management is the second fundamental element of a solid marketing effort. Consumers of all ages use the internet to seek health and wellness information. Will they find you in their searches?

Advertising
Advertising involves using the right mix of creative tools and strategic placement of those tools to maximize the dollars spent and the outcome. Do your ads bring patients to your practice? Advertising can include brochures, direct mail, radio, TV / Cable, billboards and more.

eCommunication
eCommunication is one of the latest ways to communicate to a population of individuals, especially the echo boomers, Gen-Xers, and even baby boomers.  Send your messages electronically, quickly, and save printing costs. Are you reaching the younger market where they’ll get your message?

Special Events
Special Events can be used to celebrate a milestone, bring publicity to an organization and generate good will. Everyone loves a party. Have yours grown your practice and improved patient health?
 

Marketing Plan creation and implementation

Developing a marketing plan or roadmap is similar to creating a treatment plan with the steps and the desired outcome articulated with attention to cost efficiency.

Where are you headed?
A well-developed roadmap gives a clearer understanding of a very competitive market, providing a return on the investment. The result – patients in your waiting room – leads to a healthy medical practice and patients.

What's in your toolbox?
Choosing the right tools to execute a marketing plan ensures success. But there are endless tools to choose from, and knowing what works in your market is the first step. Creating the right message is equally critical.

What are the results of your marketing efforts?
The outcome of marketing efforts can easily be measured with advance planning. Find out what worked, what didn’t, and focus on the strategies that bring results.

 
Address
Phone
 
20982 Bridge Street
Southfield, MI 48033
248.625.1911 office
248.625.1922 fax
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A division of Tschetter and Associates