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Does your logo look like it belongs in the 21st Century?
Developing a brand identity while maintaining a connection with the community and its generational history was this organization’s goal. Research conducted lead to the results seen today. Overwhelming support by the organization’s constituents embraced the new look and messages to support the emerging brand identity.
Making all the tools work together extends the budget and the message.
An announcement of divestiture sends uncertainty through a hospital’s medical staff, and competitors attempt to entice them to practice elsewhere. Implementing an integrated campaign that incorporated physician and patient marketing provided increased utilization of the hospital and its services, noted by an increase in overall volume. See samples of the full campaign .
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